The meaning of the community: the value of the three parties in the food delivery relationship (platform-merchant-user) A diagram for example of each take in a triangular relationship is executive email list required: The establishment and management of the takeaway community is naturally more of the platform operator, but as an indispensable participatory role, how can merchants ferment and increase the operating results of the platform's user group to make up for the coverage and executive email list resource management of the merchant's own community? The limitations of the business, assimilation as their own fans, is the direction that merchants can think about.
From the perspective of the platform, after aggregating traffic, it needs to be quickly and accurately guided into the order increment model, and this group of users is used as the base executive email list for word-of-mouth communication. More organic traffic. 2. Deconstruction of the takeaway community 1. Stages of the community In the early stage of online and offline diversion and powder absorption, the community should design red envelope fission executive email list products that can carry traffic and effectively activate the atmosphere. When the trust and sense of belonging of members in the group are established.
The wool attribute should be consciously weakened in the product and replaced by exclusive marketing activities. The goal is to retain the label of community welfare and improve the orientation executive email list of realization. Sex and ROI. Due to the strong geographical latitude of the takeaway community, the management of the community may suffer from weak continuity and great changes. In addition, the loss of welfare will make the community inactive. The community at this stage should not give up at this stage. Nutritious fresh blood replenishment is the key to resurrection. Types of communities executive email list Urban takeaway communities can be roughly divided into three categories: merchant groups, cellular groups, and urban agglomerations.